ELECTRONIC RESERVES
- Subjects
- Decision making
- Market segments
- Marketing
- Consumers
- Marketing management
- Product life cycle
- Income distribution
- Taxation
- Sales
- Customers
- Advertising
- Cost control
- Target markets
- Corporate profits
- Market penetration
- Planning
The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving...
- Subjects
- Advertising media
- Advertising
- Target markets
- Direct marketing
- Market strategy
- Fairs & exhibitions
- Audiences
- Seminars
- United Kingdom--UK
Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article looks at the marketing tools at your disposal and the following chapters cover these techniques in depth to...
